“Having positive, consistent, and strategic communication with your audiences through trusted news media and engaging social media can create transformational value for your organization.”
– Crystal DeStefano, APR, President, Strategic Communications

Strategic Communications provides expertise in public relations, including proactive news media strategy and outreach, social media strategy and content creation, media monitoring and response. Company President Crystal DeStefano, APR, is a Wellington resident with 20+ years of experience in public relations and a focus on local media relations.

Working with senior leaders, our team helps identify and articulate goals, then develop and implement communications strategies to help our clients achieve these goals and analyze results. Everything we do is driven by the business goals of our clients. By having Strategic Communications dedicated to your public relations and communications needs, you can focus on your long-term strategies and day-to-day activities, while being able to react to communication needs more quickly and effectively.

Strategic Communications is able to deliver consistent, high-quality public relations services because that is the primary focus of our company. By focusing exclusively on public relations and on serious business conversations, clients see our services as more valuable—because our services directly contribute to the reputation and overall success of each client.

With a focus on proactive and highly strategic local media relations, media training, and media monitoring, we empower our clients to control their narrative and achieve business goals. We also offer social media strategy and content development, and internal communications support.

We have expertise in:

• Architectural/Engineering Design, Development, and Construction
• Banking/Finance
• Energy
• Healthcare
• Higher Education

Our team is also very involved with the world’s largest and foremost organization of public relations professionals, the Public Relations Society of America, including serving in leadership roles at local, regional and national levels. Members of our team have appeared in local, regional and national media and have been published numerous times for their expertise in public relations. Additionally, President Crystal DeStefano and other team members have earned and maintain the industry’s prestigious Accredited in Public Relations designation.

Our Services Include:

1. Communications Strategy/Planning
   • Work with client to identify business objectives + communications goals through SWOT analysis
   • Create or refine key messages, brand story + voice
   • Develop media relations + social media plans
   • Align internal communications with media strategy for greater impact
2. Proactive “Good News” Media Relations
   • Build/maintain relationships with local media (TV, print, online, radio, and podcasts)
   • Write press releases, media alerts + pitches highlighting clients’ initiatives
   • Pitch media, coordinate interviews, draft talking points + prep spokespeople (see Media Training)
   • Available to serve as spokesperson on behalf of client
3. Organic Social Media Strategy and Content Development
   • Establish social media goals, identify target audiences, and plan strategies + tactics
   • Manage content calendar + write organic social media posts in organization’s brand voice
   • Ghostwrite contributed columns, op-eds, and blogs
4. Comprehensive Media Training
   • Offer group classroom sessions and 1:1 mock interviews, giving current + potential spokespeople and any other participants an in-depth understanding of news media
   • Provide interview prep tactics, coach body language, and train teams on delivering compelling soundbites, maintaining control and getting messages across, and more
5. “Proactive” Crisis Communications Planning
   • Develop strategic crisis communications plans that emphasize preparation over reaction
   • Engage with clients several weeks or months ahead of a potential situation to anticipate possible threats + implement strategies to mitigate risks
6. Media Monitoring and Analysis
   • Leverage insights from Cision to monitor news activity and give clients real-time updates
   • Track resulting coverage or relevant industry conversations
   • Create comprehensive analytical reports based on client’s public relations goals + recommend adjustments based on findings

We encourage you to visit our website, www.StratComLLC.com, to learn more about our team, our services, and our approach to successful public relations.